Help
Index

 Maarten Maartensz:    Philosophical Dictionary | Filosofisch Woordenboek

 A - Advertisement

 

Advertisement: Economical propaganda: The telling of lies or the production of deception with the end of selling commodities.

In the great state of civilization we live in, most of what most people read is one kind or other of advertisement, just as no species of prose-writing or art-making is more highly rewarded, per word or per second, than the lies and deceptions that sell goods to the public, of which it has been well-observed many ages ago that mundus vult decipi.

Indeed, the basic trick in all advertisement is to try to tell the public what it wants to hear, and to present the goods one wants to sell as if they satisfy their needs or desires, if not directly than by association with sex, public standing, or personal gain.

 


See also: Fashion, Stupidity, Wishful thinking


Literature:
 

 Original: Mar 31, 2005                                                Last edited: 16 November 2005.   Top